If you haven’t heard of Competitive Intelligence yet, you’re not alone. Competitive Intelligence is a fairly new discipline that provides the most comprehensive view of your competition and the marketplace in whole (click here to learn about CI). Only the biggest companies are using this practice at the moment, and they’re profiting BIG from it.
Here’s 3 benefits of working with a CI Professional:
· Make decisions with all the information, not just some.
· Know your competitors moves before they make them.
· Model impact to your company and your industry before you make moves.
What if you knew what the competition was going to do in the next few months?
How valuable would it be to your company if you knew what your biggest competitors were about to do? Would you be able to leverage this information to maximize market share, revenue, and profitability? How would that effect your Operational planning? Your Strategic planning? Your Tactical planning? As a Competitive Intelligence Professional it is my job to ensure that you have every last tidbit of information before you make your business decisions.
Should I hire a Competitive Intelligence Professional?
If you are asking this question, the answer is yes.
A Competitive Intelligence Analyst can bridge the gap between what you know right now and what you didn’t even know you were missing. We dig deeper than data. We find insight from an exhaustively comprehensive amalgamation of information including customer sentiment, market direction, local and international law, motivation of leadership, and many other aspects, combined (of course) with relevant data.
If you’re ready to gain your competitive edge, contact me here and we can plan an audit of your current practices.
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